The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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The Affiliate Marketing Podcast
The Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for Managers
Welcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from selling insurance to building a recruitment empire through the power of personal relationships and strategic giving.
Talking points include:
- The strategic value of attending 25+ industry conferences annually for networking
- How giving without expectation for 12 years built Stefan's recruitment business overnight
- Why affiliate managers should experience media buying themselves to understand scaling challenges
Listen to find out more about:
- How Stefan accidentally built a recruitment empire by placing 50+ people in jobs for free
- The specific AI tool Stefan recommends every affiliate marketer should experiment with right now
- His rapid-fire insights on the most overrated trend and underrated opportunity in affiliate marketing today
Key segments of this podcast and where you can tune in to go direct:
[05:17] The secret sauce of relationship building - genuine interest over manipulation
[25:08] The biggest mistake affiliate managers make - focusing only on whale affiliates
[29:40] Rapid fire round: Most overrated trends and underrated opportunities in affiliate marketing
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.