The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
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The Affiliate Marketing Podcast
How Smart Brand Owners Win Big With The Right Affiliate Moves
Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it.
Talking points include:
- Why being "the pen AND the ink" for your clients creates partnerships that last decades, not months.
- The brutal truth about when to walk away from lucrative deals that don't align with your values.
- How staying boutique can actually make you more profitable than scaling to hundreds of employees.
Listen to find out more about:
- The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)
- Why WhatsApp has become his most critical business tool for managing global partnerships
- His controversial take on why "just buy traffic and get rich" is the most dangerous myth in affiliate marketing
Key segments of this podcast and where you can tune in to go direct:
[08:44] The North Star principle for building partnerships that last decades
[24:13] The CEO stepping-down story that will change how you view leadership
[30:40] Rapid-fire partnership wisdom and industry myth-busting
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.