The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
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The Affiliate Marketing Podcast
Why Retention Strategies Support Better Partnership Management
What if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue?
In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs.
From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equity with partners, this conversation challenges everything you think you know about affiliate relationship management. Whether you're managing a program with 50 affiliates or 5,000, the insights shared here will fundamentally shift how you approach partnership retention and development.
Talking points include:
- Why the biggest brands struggle with partnership agility while smaller operators lack long-term infrastructure.
- The psychology behind VIP mentality and how it applies to high-value affiliate relationships.
- How one North American operator discovered they had 3,500 true VIPs hiding among 94,000 misclassified players.
Listen to find out more about:
- The eight-step framework for building partnership retention programs that mirror VIP player strategies.
- Why programmatic marketing is becoming essential as SEO struggles post-Google updates.
- How predictive analytics can prevent affiliate churn before it happens.
Key segments of this podcast and where you can tune in to go direct:
[06:15] Large vs small operator partnership approaches and common mistakes
[22:52] The dramatic case study: From 94,000 "VIPs" to sustainable growth
[28:00] Eight actionable steps for building emotional equity in affiliate partnerships
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.