The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
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The Affiliate Marketing Podcast
Lessons from Both Sides: Building Stronger Affiliate Relationships
This week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing.
With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of building lasting commercial relationships.
Whether you're struggling with partner retention, looking to structure better deals, or want to understand how industry veterans navigate complex negotiations, this episode delivers actionable wisdom from someone who's seen it all. Essential listening for affiliate managers, network professionals, and anyone serious about elevating their partnership game.
Talking points include:
- The psychology of win-win deal-making and why most partnerships fail before they start.
- Real world case studies of deals gone wrong and the expensive lessons learned.
- How Google updates and AI are reshaping affiliate relationship strategies.
Listen to find out more about:
- Why the "thin line between bluff and lie" can make or break your reputation in affiliate marketing.
- The specific deal structure that cost one major partnership hundreds of thousands in negative ROI.
- How industry veterans are adapting their partnership strategies for an AI-dominated search landscape.
Key segments of this podcast and where you can tune in to go direct:
[05:40] The essential elements that separate successful partnerships from costly failures.
[10:20] A detailed breakdown of a streaming deal gone wrong and the expensive lessons learned
[21:52] Industry trends including Google updates, AI impact, and what's coming next for affiliate partnerships.
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.