The Affiliate Marketing Podcast
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.
Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.
Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.
Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.
Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!
Need help with your Affiliate Program? Want to launch an affiliate program successfully?
Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!
>> Book a free call HERE: https://affiversemedia.com/contact/
The Affiliate Marketing Podcast
Why Human-Centred Marketing Beats Every Algorithm
In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic.
This conversation is essential listening for affiliate managers navigating the tension between bringing capabilities in-house and maintaining profitable partnerships, as well as performance marketers seeking sustainable competitive advantages in an AI-saturated marketplace.
Talking points include:
- User-Generated Content as Affiliate Strategy: Why authentic customer content outperforms professional creative and how to activate non-traditional affiliates
- The Conversion API Advantage: How brands controlling conversion data can outperform traditional affiliates in paid social campaigns
- Relationship-Driven Marketing in an AI World: Why genuine connections represent the only defensible moat against algorithmic competition
Listen to find out more about:
- How to identify and activate non-traditional affiliates from your existing customer base who create more authentic content than professional marketers
- Why controlling conversion data through proper API implementation gives brands a decisive advantage over traditional affiliates in paid social campaigns
- What Dennis learned spending a billion dollars on social advertising for brands like Nike, Starbucks, and the Golden State Warriors
Key segments of this podcast and where you can tune in to go direct:
- [01:30] Dennis Yu's background: From Yahoo! search engine engineer to spending a billion dollars on Facebook ads
- [06:38] Why user-generated content from actual customers outperforms traditional influencer marketing
- [14:00] The uncomfortable truth about affiliate margins as AI and algorithms become more sophisticated
Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.