Rethinking Affiliate, Creator, and Marketplaces with Levanta

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026

If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creator marketing have blurred beyond the point of separate strategies, what a unified approach actually looks like in practice, and why the brands thriving right now are the ones that have stopped treating these two channels as competitors for budget.

This is a practical, no-nonsense conversation about how modern e-commerce brands are scaling creator and affiliate programs across Amazon, Shopify, and Walmart, and what the data tells us about where discovery and conversion are actually happening in 2026.

About Lauryn Day

Lauryn Day is Director of Agency Partnerships at Levanta, the leading affiliate marketing software for marketplace sellers. Having started her career on the brand side before moving into tech, she brings a practical, dual-perspective view to creator and affiliate strategy that is rare in this space.

Talking Points Include:

• Why most affiliate infrastructure was built more than 20 years ago and no longer reflects how brands actually operate, and what a modern platform built for today's e-commerce reality looks like
• How Levanta's one-click integration with Amazon, Shopify, and Walmart collapses what used to be a multi-tool, multi-spreadsheet operation into a single five-minute setup
• What AI is actually doing to the shopper journey, and why the data shows less than 10% of consumers who use AI for product research convert through it
• The product sampling tool that replaced a spreadsheet-and-email nightmare and why brands are calling it one of the most immediately impactful features they've adopted
• How creator content is now serving two parts of the buying funnel at once: driving direct discovery and feeding the LLM recommendations that consumers use to shortlist products
• The real cost of over-indexing on bottom-funnel partners like coupon and loyalty sites, and how to build a program that serves the full funnel

Key Segments of This Podcast and Where You Can Tune In to Go Direct:

[01:46] What Levanta is, how it was built, and why most affiliate infrastructure was already out of date before the creator economy arrived

[10:24] How consolidating creator and affiliate data into one platform changes the quality of decisions brands can make, with real client context

[22:12] Why treating creator and affiliate as separate strategies is the most common and most costly mistake Lauryn sees, and how to fix it

[26:30] Lauryn's three actionable tips for brands getting their programs ready for 2026:

1. Consolidate your tech stack. Unify your creator, affiliate, and marketplace channels under one program so your team can focus on strategy rather than administration.
2. Invest in top-of-funnel creator content. UGC builds brand trust, drives direct discovery, and increasingly feeds the AI recommendations consumers use to shortlist products.
3. Stay nimble and test often. Whether it's trialling higher commissions for specific creators, experimenting with a hybrid compensation model, or testing a new content format, run short tests, look at the data, and be willing to pivot quickly.

A huge thank you to Lauryn Day for joining us and sharing her insights on where creator and affiliate marketing is heading. If you want to explore what Levanta can do for your program, you can connect with Lauryn directly on LinkedIn or reach out