Shirah Benarde: Taking an idea and Making it a Reality

I met Shirah at a pickleball event at a local indoor pickleball club after she had emailed my wife regarding FROPRO and her newly started Palm Beach Founders Club. After Chelsea and I attended her amazing event where we got to meet other founders, business owners, VCs and new startups it was clear that Shirah knew what she was doing and an unstoppable force. 

Her story began as a teen whose friend had her drink spiked at an outing which led to Shirah thinking that there has to be a way to stop that from happening. Her thought turned to immediate action where she took a scrunchie and other materials and created a rough prototype that essentially covered any drink to prevent from drink spiking. With the help of her family she took her idea and started to work with manufacturers and production facilities until the exact idea became a reality which is now called NIGHTCAPit. As a result, she was invited on Shark Tank and pitched her idea where Shark Lori Greiner invested in helping her grow the product. Shirah has sold over 500k products in over 40 countries and now focusing on legislation where bars, clubs and other places will have to provide a covering on drinks if asked for.

Now, Shirah focuses her time on running her business from anywhere she pleases and looks to connect and grow with other founders and business owners. If you are thinking about an idea, starting a business or seeking an entrepreneurial journey she says "throw yourself into it' and make it become a reality. You can reach Shirah @shirahbenarde or @palmbeachfounders or learn more about her product @nightcapit or www.nightcapit.com. We hope you enjoy the show!