Referrals online are called social proof. Natalie Klein and Leah Spielman discuss the power of reviews, testimonials and other socializing that create the appetite for your services and yours alone.
Show notes:
1:00 The importance of testimonials and online reviews
2:15 Asking for referrals
3:05 How client surveys can help align your brand promise and client perceptions of your brand.
4:20 Responding to a negative review
5:25 Using testimonials to drive perception
8:03 Getting online reviews – their importance and integrity
12:50 Using reviews to internally assess and improve your customer service model and processes
14:30 How reviews help with talent recruitment