INGenius Podcast
The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.
Episodes
27 episodes
Maximizing Your CPA Firm Marketing
All things CPA Firm Marketing! Marketers wear a lot of hats. You have to know SEO, email marketing, social, PR and more. With only so much time to plan and execute, what are the top simple to advanced strategies you can prioritize? Listen to th...
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26:13
Ingenuity Masters Series: Strategies to Use Now with Steve Silverman
In this episode of our Ingenuity Masters Series, Dawn Wagenaar, principal of Ingenuity Marketing Group, chats with Steve Silverman, founder and photographer of SILVERMAN Be Remarkable. Steve travels all over the US and Canada to take profession...
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19:02
Ingenuity Masters Series: Pete Machalek on Brand Promise, Confident Presence and First Impressions
In this latest podcast of our Ingenuity Masters Series, Dawn Wagenaar (principal of Ingenuity Marketing Group) interviews Pete Machalek, a founding principal, coach, and facilitator at SagePresence. Pete and his team at SagePresence focus on he...
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21:33
Ingenuity Masters Series: Kate Harry Shipham on Job Title Confusion and Standardization
In this episode of Ingenuity's Master Series, Dawn Wagenaar interviews Kate Harry Shipham, of KHS people on the topic of job title confusion and improving job title structure.Kate moved to the US from Australia in 2012, and founded KHS ...
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Episode 12
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26:10
CPA Influencers Series: Meagan Hayes on Sustaining a Firm's Marketing During Fast Growth
Meagan Hayes is the marketing director for Haskell & White, one of the largest independently owned accounting firms in Southern California with offices in Orange County and San Diego. Meagan started her career in private industries before j...
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14:03
CPA Influencers Series: Donna Erbs on Accounting Marketers Thinking Like Owners
In this episode of One Question, Two Tips, Donna Erbs does a fantastic job providing inspiration for accounting marketers to think like owners and how they can focus on being the firm of the future.Donna Erbs, a partner in Strateg...
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Episode 11
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15:29
CPA Influencers Series: Jennifer Hamberger on Brand Consistency and Brand Promise
In this episode of our CPA Influencers Series, Dawn Wagenaar interviews Jennifer Hamberger of Freed Maxick on the topic of keeping their firm's brand consistent across all offices and how Freed Maxick keeps their brand promise fresh.<...
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Episode 11
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13:15
CPA Influencers Series: David Bier on Promoting Smart Niche Leaders from Within
In this CPA Influencer series, Dawn Wagenaar (Principal at ING) interviews David Bier, the COO of Anglin Reichmann Armstrong. David provides insightful tips and necessities for young professionals looking to become niche leaders within their fi...
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19:30
CPA Influencers Series: Caren Rodriguez on Communication and Strategy During an Acquisition/Merger
In this CPA Influencer Episode, Dawn Wagenaar interviews Caren Rodriguez and they discuss communication and strategy needed within a company during acquisitions and mergers as well as integrating new team members during this time. ...
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Episode 10
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13:58
CPA Influencers Series: Margie Craig on How to Manage the Message
In this CPA Influencer podcast, Dawn Wagenaar interviews Margie Craig, Chief Marketing & Communications Officer with Whittlesey which is the largest Connecticut-based CPA, technology, and consulting firm. Margie has over 20 years of experie...
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Episode 9
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9:53
CPA Influencers Series: Becca Johns on Staying Creative while Growing a Practice
In this CPA Influencer podcast, Dawn Wagenaar interviews Becca Johns, Director of Practice Growth, of Rea & Associates, located in Dublin, OH. Becca oversees the firm's marketing and practice growth efforts, focusing on buildin...
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Episode 8
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19:48
CPA Influencers Series: Nicola Fleming on Communicating a Partner's Death
New CPA Influencers Series: One Question-Two Tips. In this episode, Ingenuity Marketing Group Principal Dawn Wagenaar interviews Nicola Fleming, Director of Marketing for Perkins + Co. in Oregon. Nicola talks about the rapid and difficult decis...
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Episode 7
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25:07
Ingenuity Masters Series: Katie Tolin, CPA Growth Guides
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews Katie Tolin, Chief Operating Officer at CPA Growth Guides. In this interview these marketers discuss how marketing in professional servi...
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29:03
Your Digital Business Development Toolkit: The Magic of Virtual Networking
Virtual networking opportunities are more common than ever before. Christine Nelson, Lead Communications Consultant, and Brooke Visser, Digital Communications Consultant, discuss various ways that professionals can connect with potential ...
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15:57
Feed the Leads - Take Out and Delivery: Marketing Made Simpler for Busy Professionals
Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in le...
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18:24
Ingenuity Masters Series: John Krapek, ACEC-MN
In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at American Council of Engineering Companies (ACEC) of Minnesota.Listen to their conversa...
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34:17
Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals
Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportuni...
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25:12
Your Digital Business Development Toolkit: The Myth of Digital Ads and What to Do About It
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, discuss some of the myths of firms and associations seeing digital ads as an e...
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20:56
Your Digital Business Development Toolkit: The Tragedy of Content Without SEO
In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your conte...
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39:46
Ingenuity Masters Series: Art Kuesel, Kuesel Consulting, Inc.
In this episode of the Ingenuity Masters Series, we are joined by Art Kuesel of Kuesel Consulting based in Wisconsin. Art was named among the Top 100 Most Influential People in Public Accounting by Accounting Today, and he is the former secreta...
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31:23
Ingenuity Masters Series: Melissa Seburg, TKDA
In this episode of the Ingenuity Masters Series, we are joined by Melissa Seburg, Senior Marketing Coordinator at TKDA, an employee-owned provider of engineering, architecture, and planning services headquartered in St. Paul, MN. Melissa is an ...
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34:26
Ingenuity Masters Series: Virginia McCoy, HB Fuller
In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wage...
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22:15
Ingenuity Masters Series: Christina Camara, INSIDE Public Accounting
In this episode of the Ingenuity Masters Series, we are joined by Christina Camara, master journalist and all-around accounting trends influencer at The Platt Group and INSIDE Public Accounting. Interviewed by Dawn Wagenaar, Chris shared her in...
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30:44
Feed the Leads - Don't Forget Dessert: Nurture Relationships and Reap the Rewards
Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Dawn Wagenaar discuss the importance of relationships, what to do to continuously nurture them an...
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11:11
Feed the Leads - Eat the Rainbow: Graphic and Back-end Design
In this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communication must be beautiful as well as persuasive. Learn more about current color trends and why th...
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Season 1
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Episode 3
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9:13