Feed the Leads - Your SEO Menu: Creating a Healthy Website

In this episode, Natalie Klein and Christine Nelson discuss the search engine optimization (SEO) must-haves and how they pair with delicious content. Learn how SEO is incorporated into content, including ads, eblasts and articles to win eyeballs. Integrating your keywords (you’ve done your keyword research, right?) is what triggers your SEO. No, SEO isn’t dead and you need to be actively participating in the outcomes for healthy SEO. 

Chapters

• 1:32 Is SEO dead?
• 2:25 SEO foundational elements
• 5:30 How to start with an SEO strategy
• 5:37 Keyword research
• 7:55 Geographic terms in keywords
• 10:15 The art and science of keyword research
• 11:44 Content is not about the content. What is it about?
• 13:40 How to use SEO keywords in content
• 14:30 Where to use your SEO keywords
• 15:32 Using LinkedIn