
INGenius Podcast
The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.
INGenius Podcast
Feed the Leads - Eat the Rainbow: Graphic and Back-end Design
•
Ingenuity Marketing Group
•
Season 1
•
Episode 3
In this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communication must be beautiful as well as persuasive. Learn more about current color trends and why the back-end design such as meta descriptions, alt tags, is just as important as graphic design to set you apart from other professionals.
2:00 Importance of page titles and meta descriptions
2:32 Website maintenance, updates and backups
3:02 ADA compliance
4:07 GDPR compliance
5:05 Why you need to clean up that emailing database
5:50 Color trends