Ingenuity Masters Series: Virginia McCoy, HB Fuller
January 20, 2020
Ingenuity Marketing Group
In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wagenaar, Virginia shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry.
Differences and similarities in the marketing approach between consulting vs. working in-house
Opportunities to expand marketing in the AEC industry
Why AEC marketers should consider a professional membership like SMPS
Advice to marketers to help advance the AEC industry