Ingenuity Masters Series: Melissa Seburg, TKDA

In this episode of the Ingenuity Masters Series, we are joined by Melissa Seburg, Senior Marketing Coordinator at TKDA, an employee-owned provider of engineering, architecture, and planning services headquartered in St. Paul, MN. Melissa is an active member with SMPS-MN and is also the incoming president. Interviewed by Dawn Wagenaar, Melissa shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry, the benefits of membership in industry associations and why a network is so important to career success. 

Chapters

• 1:41 What trend is shaping AEC marketing?
• 5:11 Tips to keep your eye on the marketing big picture
• 8:20 Why a resource like SMPS matters for marketers
• 11:20 Melissa's favorite benefit from SMPS
• 14:15 Discussing ideas with other AEC marketers
• 19:01 Getting firm leadership support to attend networking events
• 25:53 Who marketers can turn to for ideas and support
• 29:43 Melissa's must have item in the fridge
• 30:48 Advice to your future self