Your Digital Business Development Toolkit: The Tragedy of Content Without SEO

In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your content and the tragedy of what happens when it's not optimized. They discuss:

• What keywords are and why they matter; 
• What makes up a strong SEO strategy;
• Creating the user experience on your website; 
• Target audiences and personas and more.

Chapters

• 1:18 What happens when your content is pretty good or even great, but your search engine optimization is missing?
• 4:40 The biggest tragedy we see with professional services and association content.
• 6:45 Why keywords or meta data are so often missing from content
• 9:40 What are keywords?
• 13:31 The main pieces of a strong SEO strategy
• 18:33 The importance of a strong call to action (CTA)
• 22:45 The SEO/Social Media connection
• 25:14 Creating the user experience on your website
• 33:30 Target audiences and personas