INGenius Podcast

Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals

October 13, 2020 Ingenuity Marketing Group
INGenius Podcast
Your Digital Business Development Toolkit: Secrets of Successful Sales Professionals
Show Notes Chapter Markers

Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportunities and relationships are to stay in touch with clients, referral sources and our prospects. In this third and final episode of Your Digital Business Development Toolkit series, Communications Consultant Christine Nelson and Ingenuity's Principal Dawn Wagenaar discuss the secrets of successful sales professionals (which ultimately aren't so secret, but require discipline and a change in mindset to reach your goals). We discuss getting started, following up, and applying these tips to professional service firms, to associations and to different professional roles within those industries. 

Top Habits of Successful Business Development Professionals
Missing Links in the Professional Sales Process
The Value of Creating Buyer Personas
Tips for Association Member Recruitment
Sales Secrets for Technical Professionals
Integrating Marketing into Your Sales Goals
Final Thoughts on Selling for the Future