INGenius Podcast
The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.
INGenius Podcast
Ingenuity Masters Series: John Krapek, ACEC-MN
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Ingenuity Marketing Group
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In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at American Council of Engineering Companies (ACEC) of Minnesota.
Listen to their conversation for communications tips and strategy ideas which have helped John and his team maintain their connection to members and add value in a more virtual environment in 2020 — and possibly beyond.
Tips to maintain communication with members
Resources and tools to maintain member engagement
How virtual events may look in the future
Why now is a good time for professionals to align themselves with a trade association
What defines an effective association?