New CPA Influencers Series: One Question-Two Tips. In this episode, Ingenuity Marketing Group Principal Dawn Wagenaar interviews Nicola Fleming, Director of Marketing for Perkins + Co. in Oregon. Nicola talks about the rapid and difficult decisions at her firm following the sudden death of Partner Peter Kwong in the summer of 2021. She shares her experience for managing internal and external communications... all while dealing with her own personal grief.
We hope that no marketer ever has to experience this crisis, but Nicola urges teams to have a plan with the right people at the table, including marketing. She also emphasizes the importance of giving people time and space to grieve in the midst of their work. This is a must-listen episode for leaders and marketers to help you plan as much as possible for the unexpected.
Bonus feature: Later in the episode, what Nicola is "loving now" to stay in the moment and move forward.