In this CPA Influencer podcast, Dawn Wagenaar interviews Becca Johns, Director of Practice Growth, of Rea & Associates, located in Dublin, OH.
Becca oversees the firm's marketing and practice growth efforts, focusing on building relationships with the firm's principals, helping them identify opportunities and providing them with the tools they need to grow their practice while developing new offerings and solutions for their clients.
In this podcast, Dawn asks Becca for two tips on how to help marketers stay creative and imaginative while tying their efforts to practice growth. Becca provides and expounds on two brilliant tips:
#1 Be fearless and fail forward
#2 Collaborate and look for inspiration everywhere
Since Becca joined Rea and Associates in 2005, they have won over 20 awards, and Becca describes the path and efforts that it took to achieve this!
The podcast ends with Dawn asking Becca "what we're loving now," giving Becca the opportunity to share something in either her professional or personal life that is really lighting a fire under her. She goes on to describe how she is loving change and mentions a book called Necessary Endings that has inspired her and her team to "prune" their workload and how that has helped the firm make room for growth.