
INGenius Podcast
The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.
INGenius Podcast
Feed the Leads - Don't Forget Dessert: Nurture Relationships and Reap the Rewards
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Ingenuity Marketing Group
Following up with your leads and nurturing the relationship is sometimes the area where people fail to indulge. In this episode, Natalie Klein and Dawn Wagenaar discuss the importance of relationships, what to do to continuously nurture them and how you can be most effective in this area.
1:29 The challenges of lead conversion
2:40 Ways to get to know people
3:25 Making time for business development
4:30 Tips for lead conversion
5:23 How to have a conversation with your prospects
6:34 The importance of coaching and sales training
8:42 Digital tools for lead nurturing