Ingenuity Masters Series: Christina Camara, INSIDE Public Accounting

In this episode of the Ingenuity Masters Series, we are joined by Christina Camara, master journalist and all-around accounting trends influencer at The Platt Group and INSIDE Public Accounting. Interviewed by Dawn Wagenaar, Chris shared her insights on media trends and how firms leaders can gain visibility and attract talent. Her one big tip? Keep focusing on firm culture. 

Chapters

• 1:40 Changes in the Media
• 6:38 Covering Accounting Marketing
• 9:00 Building Relationships with the Trade Press
• 12:54 What Not to Do When Dealing with Media
• 14:30 Self-Promotional Press Releases
• 17:13 Intriguing Trends in Accounting and Professional Services Marketing
• 21:39 Best Accounting Firm Media
• 23:00 Accounting is NOT boring!