Transcending Home Care
Transcending Home Care is your source for ideas, insights, advice and implications surrounding the ever-changing landscape of providing professional care wherever patients call home. Transcend Chief Strategy Officer Tony Kudner hosts interesting conversations on current trends with a goal of delivering valuable insights to our listeners. We hope these conversations help you succeed in the ever-changing landscape of home care and senior care. For more than 20 years, Transcend has helped providers build their operations and brands to increase referrals, admissions, staff retention and performance scores.
Transcending Home Care
More Than a Name and Logo: Talking Strategic Branding with Denise King.
Colors, logos and names are important, but they’re really only a small part of what makes a durable healthcare brand. In this episode of Transcending Home Care, we sat down with Denise King, vice president and chief branding and marketing officer at NorthStar Care Community, to talk about how the best brands use strategy to achieve their goals