CX Innovators

Between the Flags lifestyle brand leader shares CX strategy

Networld Media Group

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0:00 | 13:30

In the latest episode of the CX Innovators podcast, Briney Oayda, managing director at Bondi Active and Between the Flags, shares insight with RetailCustomerExperience.com editor Judy Mottl on how the Australia-based lifestyle franchise overcame a big obstacle – providing customers with insight on over 45 different product styles within a small retail footprint.

The technology solution, from tutch, a digital platform, offers customers recommendations and provides customer insight to the brand. Between the Flags has three locations surrounding world-famous Bondi Beach and is a go-to destination for locals and tourists.