Digging for Insights
Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Digging for Insights
Paco Underhill, Bestselling Author | Future of Food & Stories from 30 Years as CEO of Global Qual Firm
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Stephen Griffiths
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Season 2
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Episode 19
In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell. During this episode we cover a number of topics relevant for marketers and market researchers:
1. What we can learn about customer-centricity from a Texas furniture store
2. The power of qualitative research (like web-alongs) even in the era of digital marketing
3. The future of food, a sneak peek of Paco's new book launching next year
4. Paco's personal journey to overcome stuttering to become an international public speaker
For more details, feel free to visit the website for show notes
Diggingforinsights.com/19