Digging for Insights
Digging for Insights
Latest Episodes
Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight
Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft.&nb...
Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights
In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies ...
5 Tips for Behavioral Design - Amy Bucher, author of Engaged and VP of Behavioral Design at Lirio
As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral ...
Rogier Verhulst, Head of Marketing Research at LinkedIn, coauthor of The Business of Marketing Research
In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst. Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insig...
Market Research eLearning Options | Kathryn Korostoff, President of Research Rockstar
How can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training. This episode will cov...