Digging for Insights
Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Episodes
27 episodes
Secrets of corporate insight teams: James Wycherley, CEO of IMA & Author of Transforming Insight
Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft.&nb...
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Season 2
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Episode 26
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1:04:00
Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights
In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies ...
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Season 2
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Episode 25
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59:41
5 Tips for Behavioral Design - Amy Bucher, author of Engaged and VP of Behavioral Design at Lirio
As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral ...
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54:16
Rogier Verhulst, Head of Marketing Research at LinkedIn, coauthor of The Business of Marketing Research
In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst. Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insig...
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Season 2
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Episode 23
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25:51
Market Research eLearning Options | Kathryn Korostoff, President of Research Rockstar
How can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training. This episode will cov...
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Season 2
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Episode 22
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31:02
Market Research Outlook | 5 Trends for 2021
Insights professionals have learned a lot in the past year, especially with the impact of COVID. In this episode, I summarize observations from conversations with client-side researchers about current research trends that will continue we...
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Season 2
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Episode 21
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14:18
Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research
With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. - How marketing research can be more re...
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Season 2
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Episode 20
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46:47
Paco Underhill, Bestselling Author | Future of Food & Stories from 30 Years as CEO of Global Qual Firm
In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell. During this episode we cover a number of topics relevant for marketers and mark...
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Season 2
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Episode 19
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26:21
Vivian Martin: Former VP, Consumer Insights at General Mills, 3 lessons from a 35-year career
How did foundational consumer research transform Nature Valley snack bars into the billion dollar brand it is today? In this episode, we hear from Vivian Martin, a retired VP of Consumer Insights from General Mills who shares her personal stori...
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Season 2
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Episode 18
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24:00
5 Analytics & Insights Hacks for Entrepreneurs
You don't need a huge research team to understand your customers and grow your business. In this episode, Stephen shares five analytics and insights tips that companies of all sizes can use to be smarter and more customer-centric. This is an ed...
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Season 2
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Episode 17
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27:13
Donating Skills in Malawi | Kennedy Cole, Marketing Director at General Mills (Part 2 SBV mini-series)
In this second part of the skills-based volunteering (SBV) mini-series, Kennedy Cole, a marketing director at General Mills, shares his experience of donating his time and skills to a company based in Malawi. Kennedy shares the marketing and st...
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Season 1
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Episode 15
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19:12
Donating Skills in Uganda | Courtney Grant, Brand Manager at Häagen-Dazs UK (Part 3, SBV mini-series)
In this third part of the Skills-Based Volunteering series, we hear from Courtney Grant, the Brand Manager for Häagen-Dazs in the UK. Courtney shares her experiences with helping a Uganda-based company with growth strategy and packaging design....
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Season 1
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Episode 16
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14:24
Intro to Skills-Based Volunteering | Clare Healy, Partners in Food Solutions (Part 1 of SBV mini-series)
Sometimes it is hard to give back during tumultuous times. One way is to use our time and technical skills (like marketing and insights) to help a non-profit organization. In this episode we hear about Partners in Food Solutions (PFS), a non-pr...
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Season 1
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Episode 14
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21:10
Six Keys To Choosing a Career | Personal Stories from Stephen Griffiths
With 15% unemployment, COVID-19 is changing many of our careers. In this episode I share my own experiences with choosing a career during the Great Recession--with help from friends and experts on LinkedIn. Whether you are in job transition, ha...
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Season 1
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Episode 13
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24:41
Job Search Strategy during COVID-19 | Virginia Roher, Executive Recruiter at O'Connell Group
Searching for a job is never easy, but COVID-19 presents additional challenges. Join me as we hear from Virginia Roher, a Fortune 500 Executive Recruiter who has personally helped hundreds of marketing and insights professionals, as she shares ...
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Season 1
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Episode 12
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24:07
Lessons from 35 years in Market Research | CEO of M/A/R/C Research, Merrill Dubrow
What lessons should we take away from the last 35 years in the market research industry? What career advice can we learn from a current CEO? How can we get more involved publicly by hearing from a 10-year blogger and current host of a lea...
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Season 1
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Episode 11
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27:38
Report: Ad Effectiveness of new media like Spotify, Hulu & Podcasts | SVP at Analytic Partners, Mike Menkes
Should companies be advertising on emerging media platforms like Spotify, Hulu & Podcasts? To answer this question, Analytic Partners--a global advertising consultancy and tech company--published a new report on the effectiveness of adverti...
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Season 1
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Episode 10
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32:14
Director of Insights at Nestle, Anna Estlund | Sports Marketing, Working Globally & Career Advice
EPISODE SUMMARYWhat does marketing & insights look like at professional sports teams like the Minnesota Timberwolves (NBA)?Lessons from working at a global headquarters in SwitzerlandCareer advice for insights ...
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Season 1
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Episode 9
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44:43
Elevate your work with personal storytelling | Victor Barbella, Storytelling Coach
Every insights professional knows the importance of storytelling at work. Turning abstract facts into a narrative is important, but not easy. In this episode, Victor Barbella, a professional storytelling coach, shares insights into how pers...
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Season 1
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Episode 8
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38:48
Program director for MS in Marketing Research at Michigan State, Jessica Richards
This episode wraps up the mini-series on marketing research graduate schools with a conversation with the program director from the largest marketing research grad program in the US. Listen to how Jessica transitioned from a milita...
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Season 1
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Episode 7
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29:15
Five Key Lessons to Choose a Graduate Program with Stephen Griffiths (Part 3/4 Grad School Mini-Series)
ABOUT THIS EPISODEIn this third part of the grad school mini-series, I take a step inward and share my own stories about choosing a graduate program (in my case, a marketing research MBA). I hope the lessons I share can be applicable to ...
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Season 1
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Episode 6
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27:38
University of Wisconsin's Marketing Research MBA with Kristin Branch (Part 2 of 4, Grad School Series)
About this EpisodeIn this second part of the marketing research grad school series, we speak with Kristin Branch, Director of the marketing research specialization for the University of Wisconsin-Madison's MBA. Formally known as the A.C...
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Season 1
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Episode 5
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33:52
University of Georgia's Master of Marketing Research (Part 1 Grad School Mini-Series)
This is the first part of a mini-series on marketing research graduate programs. About this EpisodeIn this episode, we'll get to hear from Marcus Cunha Jr, the Director of the Master of Marketing Research program at the Un...
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Season 1
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Episode 4
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35:33
Career Advice & MR trends with Lisa Gudding, EVP at IPSOS
In this episode we’ll hear from an industry veteran shares her career story, from her first job to her current role as Executive Vice President at IPSOS, one of the largest global marketing research firms. Along the way, Lisa shares how to foll...
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Season 1
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Episode 3
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44:04
Innovating within large companies with Christina Wallace, coauthor of New to Big
Episode SummaryInnovating within a large corporation poses many challenges. The Lean Startup, the classic book by Eric Ries, teaches how small teams can pivot and create new products quickly, but applying these principles in large...
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Season 1
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Episode 2
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53:40