Digging for Insights
Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Digging for Insights
Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research
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Stephen Griffiths
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Season 2
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Episode 20
With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry.
- How marketing research can be more relevant within companies
- The importance of company politics for market researchers
- Nuances of consumer targeting
- How artificial intelligence amplifies consumer insights
You can see the full notes at diggingforinsights.com