Digging for Insights
Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Digging for Insights
Market Research eLearning Options | Kathryn Korostoff, President of Research Rockstar
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Stephen Griffiths
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Season 2
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Episode 22
How can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training.
This episode will cover
- Pros and cons of using part-time online learning (like Research Rockstar) courses vs. taking full-time graduate degree in research.
- How qual research has changed during the pandemic
- Why sometimes text only online focus groups are better than using video
- How to best presenting research findings to business teams
This episode is part of a two-part series on market research eLearning. Later in February, Kathryn will release her video podcast where Stephen shares his personal experiences of getting new skills while working full time, specifically with learning options such as LinkedIn Learning, Coursera and Data Camp.