Digging for Insights
Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Digging for Insights
Rogier Verhulst, Head of Marketing Research at LinkedIn, coauthor of The Business of Marketing Research
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Stephen Griffiths
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Season 2
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Episode 23
In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst. Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insights).
- Career advice, including Rogier's story of taking a pay cut to pursue a different career path
- Recruiting Tips, including what he looks for when hiring new people, something he calls the "Three C's"
- Introduction to his book, The Business of Marketing Research.
To see show notes and get the 29% discount for Rogier's new book, visit
https://diggingforinsights.com/23