Digging for Insights
Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Digging for Insights
Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights
•
Stephen Griffiths
•
Season 2
•
Episode 25
In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including:
- Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brand
- Career Story: Jeanine shares a candid perspective, especially for why she was chosen as VP
- Sponsorship vs. Mentorship: How others can advocate for your career progression
- The Future of Insights: What will research methods, org structure and skillsets look like?
There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at stephen@diggingforinsights.com to get your own copy.
See the full show notes at diggingforinsights.com/25