The Tailgate Podcast: Marketing for Hunting and Angling Brands
Hosts Andy and Bill are two passionate outdoorsmen and marketers behind some of the world's largest brands. They’ve spent hours on the tailgate after long days in the wild comparing notes on ways hunting and angling brands show up in the world. Now Andy and Bill return to the tailgate with the best minds in the outdoor industry to tackle the big marketing questions. What are the best creative ideas re-shaping our industry? How can hunting and angling brands bridge the gap to larger outdoor audiences? What are some new insights into old problems that keep our industry up at night? And how can we all move past the dug-in or played-out thinking that blocks fresh voices, growth strategies, new audiences, and more inventive creative ideas? Together with their guests, Andy and Bill poke the industry bear to help brands build longer tables not taller fences. Are you in the marketing trenches building the next great outdoor brand? This is the jargon-free, straight-talking podcast you’re looking for. Learn more about their mission at thetailgatepodcast.com
The Tailgate Podcast: Marketing for Hunting and Angling Brands
Jason Rolfe, Editor of the FlyFish Journal, on Finding Your Voice
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With Andy and Bill
The FlyFish Journal elevates how we evaluate, “a great fishing story” through deeper insights, unexpected storytelling, and more artistic photography. Yet they make fly fishing accessible, more meaningful, and go far beyond tips-and-tricks to showcase a lifestyle unlike any other.
We sit down with Jason Rolfe to hear more about his creative process and where The FlyFish Journal is heading.
The Tailgate Podcast aims to inspire brand leaders to explore new ideas and strategies to re-inspire their core while winning the hearts and minds of new audiences.
Learn more about our mission at thetailgatepodcast.com