The Tailgate Podcast: Marketing for Hunting and Angling Brands
Hosts Andy and Bill are two passionate outdoorsmen and marketers behind some of the world's largest brands. They’ve spent hours on the tailgate after long days in the wild comparing notes on ways hunting and angling brands show up in the world. Now Andy and Bill return to the tailgate with the best minds in the outdoor industry to tackle the big marketing questions. What are the best creative ideas re-shaping our industry? How can hunting and angling brands bridge the gap to larger outdoor audiences? What are some new insights into old problems that keep our industry up at night? And how can we all move past the dug-in or played-out thinking that blocks fresh voices, growth strategies, new audiences, and more inventive creative ideas? Together with their guests, Andy and Bill poke the industry bear to help brands build longer tables not taller fences. Are you in the marketing trenches building the next great outdoor brand? This is the jargon-free, straight-talking podcast you’re looking for. Learn more about their mission at thetailgatepodcast.com
Episodes
17 episodes
Soraya Smith, President of Backpacker’s Pantry, on Reverence for Wild Animals and Wild Places
Soraya Smith is President of Backpacker’s Pantry. A legendary brand that creates some of the healthiest and tastiest meals to help us thrive in the outdoors. We discuss everything from th...
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50:59
Joe Genzel, Associate Editor at Outdoor Life, on the Current State of the Industry
Joe Genzel is a fresh voice for Outdoor Life, one of the most venerable publications in the world of hunting and angling. With his talented editorial team, Joe is working to evolve traditional hunting ...
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43:57
Nicole Qualtieri of Gear Junkie on Inclusivity, New Voices, and Our Changing Industry
Given the recent events in America, it’s time to address the issue of acceptance, inclusion, and openness within the hunting and angling industry. We have to accept new talent and new voices in the hunting and angling industry if we...
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53:46
Co-Founders Emily and Addison Edmonds on the Rise of Gunner Kennels
Hunting and angling brands create some of the most innovative products in the world. Yet many brands still follow a fairly traditional marketing playbook. One brand that’s harnessing new ad technology in more inventive ways is
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42:41
Andrew Gritzbaugh of Gerber on his “Force Multiplier” Brand Building Mindset
Word on the street is that one of the strongest leaders across all marketing disciplines in our industry is Andrew Gritzbaugh, Senior Vice President and General Manager at Gerber. Andy ...
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43:23
Wes Siler on Challenging Entrenched Industry Beliefs
Editors are some of the most powerful voices shaping our industry. Their far-reaching media platforms wield a strong influence on how we think, talk, look, and behave. That includes how brands show up in the world. Yet new voices that challenge...
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1:02:59
Sim Whatley and James Elledge Hit All the Right Notes with Duck Camp
There’s a deluge of new hunting and angling brands bursting onto the scene. Most fall either on the hunting side or the angling side and few bridge that stubborn gap between the two to win the hearts and minds of both. Let alone do it well....
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31:39
Chase Heard and Rick Wittenbraker on Howler’s Secret Sauce Behind, “Heed the Call”
Hunting and angling brands are putting out a lot of soulful, overly poetic work that turns every moment in the outdoors into a life-changing event. While we love a great emotional power-ballad now and then, it seems like our industry is losing ...
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55:26
Ross Copperman and Kevin Harlander on First Lite’s “People as Brand” Approach
Outside of magazines and celebrity hunters and anglers, high-performance apparel brands are some of the most influential voices in the industry. Few show up with unwavering conviction and sense of purpose like
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47:49
K.C. Walsh, Executive Chairman of Simms Fishing, on Brand Values
Simms is a legendary brand that not only reinvented waders, their talented team gave professional guides and hardcore anglers the bomber gear needed to go further, stay out longer, in the toughest wea...
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37:21
Jason Rolfe, Editor of the FlyFish Journal, on Finding Your Voice
The FlyFish Journal elevates how we evaluate, “a great fishing story” through deeper insights, unexpected storytelling, and more artistic photography. Yet they make fly fishing accessible, more...
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46:48
Jason Dyer on the Continuing Rise of Sportsman’s Warehouse
Outdoor retail is at an inflection point. Some retailers are locked in a race to the bottom on price while others are investing heavily in customer experience in-store and online. Sportsman’s Warehouse ...
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25:47
Tom Rosenbauer on his Legendary 43-Year Career with Orvis
Chances are that Tom Rosenbauer and his work at Orvis had a strong h...
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38:28
Jamie Reilly on Using Your Purpose to Build a Lifestyle Brand
You make great products. Your audience knows you make great products. But how do you make the brave leap to become a true lifestyle brand? One that’s meaningful and authentic? On this episode, we’re joined by Jamie Reilly, VP Global Creative at...
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39:07
Matt Evans on the Changing Size and State of Our Industry
The hunting and angling industry is a wild ride these days. New brands, new voices, and new ideas are elbowing their way toward the forefront of consumers’ hearts and minds. The first step in taking advantage of all the opportunities this new e...
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28:29
Tom McGuane on the Elements of a Great Story (and Brand Story)
Andy and Bill sit down with novelist, screenwriter, and angler Tom McGuane to reverse-engineer the elements of a great story. Where do you start? How can you find those deeper insights that land on a more emotional level with your audience? How...
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33:07
Simon Roosevelt on New Ways Brands Can Talk about Conservation
Every brand is on the hook to promote conservation. Yet throwing money behind the "hunting is conservation" angle isn't landing as hard as it used to. What are some less-expected thought-starters brands can dig into that no one can ignore? ...
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24:25
