The Tailgate Podcast: Marketing for Hunting and Angling Brands

Hosts Andy and Bill are two passionate outdoorsmen and marketers behind some of the world's largest brands. They’ve spent hours on the tailgate after long days in the wild comparing notes on ways hunting and angling brands show up in the world. Now Andy and Bill return to the tailgate with the best minds in the outdoor industry to tackle the big marketing questions. What are the best creative ideas re-shaping our industry? How can hunting and angling brands bridge the gap to larger outdoor audiences? What are some new insights into old problems that keep our industry up at night? And how can we all move past the dug-in or played-out thinking that blocks fresh voices, growth strategies, new audiences, and more inventive creative ideas? Together with their guests, Andy and Bill poke the industry bear to help brands build longer tables not taller fences. Are you in the marketing trenches building the next great outdoor brand? This is the jargon-free, straight-talking podcast you’re looking for. Learn more about their mission at thetailgatepodcast.com

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The Tailgate Podcast: Marketing for Hunting and Angling Brands

K.C. Walsh, Executive Chairman of Simms Fishing, on Brand Values

January 13, 2020 • With Andy and Bill

0:00 | 37:21

Simms is a legendary brand that not only reinvented waders, their talented team gave professional guides and hardcore anglers the bomber gear needed to go further, stay out longer, in the toughest weather Mother Nature can dish out. They added more days to an angler’s season. Yet they’re a brand that means far more than the products they make. And today we hear that story.

In this episode, we sit down with K.C. Walsh, Simms owner and Executive Chairman, to hear more about his company’s culture, values, conservation efforts, talented team, and how those important company elements are the starting points for their brand marketing.

Learn more about our mission at thetailgatepodcast.com