Insight China
Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.
Podcasting since 2019 • 13 episodes
Insight China
Latest Episodes
Episode 13 - Is the China market dead...
We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this...
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Season 3
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Episode 13
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17:43
Episode 12 - Sustainability and Marketing in China
We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the...
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Season 2
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Episode 12
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28:00
Episode 11 - Misconceptions around Marketing in China
In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is st...
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Season 2
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Episode 11
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36:57
Episode 10 - Navigating Social Listening in China
In this episode, we explore the challenges of social listening in China, the exciting rise of AI integration in Chinese tech companies, and the impact of "revenge tourism" on the nation's travel industry. Join us as we uncover strategies to har...
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Season 2
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Episode 10
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12:35
Episode 9 - China’s ChatGPT attempt
ChatGPT is already changing whole industries, but how will China's entry into this new AI world change things going forward, and who are the leading players in China? We explore Baidu's recently launched ERNIE bot, a look at some of the key new...
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Season 2
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Episode 9
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22:31