Insight China
Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.
Episodes
13 episodes
Episode 13 - Is the China market dead...
We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this...
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Season 3
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Episode 13
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17:43
Episode 12 - Sustainability and Marketing in China
We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the...
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Season 2
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Episode 12
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28:00
Episode 11 - Misconceptions around Marketing in China
In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is st...
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Season 2
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Episode 11
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36:57
Episode 10 - Navigating Social Listening in China
In this episode, we explore the challenges of social listening in China, the exciting rise of AI integration in Chinese tech companies, and the impact of "revenge tourism" on the nation's travel industry. Join us as we uncover strategies to har...
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Season 2
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Episode 10
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12:35
Episode 9 - China’s ChatGPT attempt
ChatGPT is already changing whole industries, but how will China's entry into this new AI world change things going forward, and who are the leading players in China? We explore Baidu's recently launched ERNIE bot, a look at some of the key new...
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Season 2
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Episode 9
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22:31
Episode 8 - China’s post-Covid tourism rebound
This podcast episode explores the surge in Chinese tourism post-Covid and how companies and brands must prepare for the changes in Chinese travellers' habits since the pandemic. The episode discusses the importance of thinking digitally and tar...
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Season 2
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Episode 8
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18:52
Episode 7 - The Education Edition
Studying abroad: China’s outbound international education sector after 3 years of Covid -19.The past several years have seen a dramatic shift in the global landscape of outbound international education, with China being one of the count...
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Season 2
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Episode 7
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22:40
Episode 6 - The COVID interview
We interview with a previous Chinese Marketing Agency CEO, who has worked with some of the biggest brands in the world and now consults with brands on China market entry. An episode not to be missed if looking to understand how COVID has been i...
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Season 1
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Episode 6
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30:22
Episode 5 - Inside the world of a KOL
We interview a Chinese influencer with over 1 million followers and get an inside look at how the KOL world works in China. There are useful tips and insights that really expose just how to work with influencers in China. Ever wondered what the...
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Season 1
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Episode 5
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28:29
Episode 4 - Experts discuss Chinese marketing trends 2020
What happens when you combine 2 industry leaders in Chinese marketing? A lot of amazing useful insights! In this episode, we discuss emerging trends in the Chinese marketing space and things to look out for in 2020. Ever wanted to hear a casual...
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Season 1
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Episode 4
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29:22
Episode 3 - The Coronavirus edition
Coronavirus also known as Covid-19, a word that has come from nowhere to probably the word that will define 2020. In this episode we will talk about the story of coronavirus and it's impact on businesses in the China and the West, and we will i...
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Season 1
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Episode 3
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34:13
Episode 2 - Chinese Millennials
Millennial, a term we are all very familiar with, but in this episode we will explore how the term millennial applies to Chinese, and more importantly answer the question of what a Chinese millennial looks like. We will also speak to one of Pin...
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Season 1
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Episode 2
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27:12