The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Latest Episodes
The Hidden Lies Of Google Ads Agencies (Episode 510)
It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a victim.Try Opteo...
How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)
If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed in Google Ads using uniq...
10 Hidden Settings In Google Ads (Episode 508)
There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Google Ads with 23 years of...
Stealing Clicks From Your Competitors (Episode 507)
Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spend money on competitor bids.Try Opteo ...
Tips for Shopping, Search, and Display Campaigns (Episode 506)
This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for optimizing your product ti...