The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Podcasting since 2016 • 405 episodes
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Latest Episodes
Your Paid Search Questions Answered (Episode 504)
How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from lis...
•
Episode 504
•
29:48
#1 Secret to Improving Broad Match Keywords (Episode 503)
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match key...
•
Episode 503
•
21:07
How Exact Match Keywords Actually Function (Episode 502)
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try ...
•
Episode 502
•
26:52
Demystifying Performance Max (Episode 501)
This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https:...
•
Episode 501
•
29:28
6 REALLY GOOD Questions from Listeners (Episode 500)
This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, an...
•
Episode 500
•
30:12