The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Episodes
361 episodes
Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)
An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings th...
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Episode 460
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36:25
Answering Questions about Google Ads (Episode 459)
This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amaz...
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Episode 459
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38:57
I’m Sick of Scammers in Google Ads (Episode 458)
Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and h...
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Episode 458
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30:14
YouTube Campaigns Are Changing (Episode 457)
Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast epi...
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Episode 457
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36:52
2025 Keyword Research & Imposter Syndrome (Episode 456)
How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has ...
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Episode 456
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36:46
Custom Labels in Google Ads Shopping (Episode 455)
This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner disc...
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Episode 455
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31:29
Google’s Goals Are NOT Your Goals (Episode 454)
Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a fe...
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Episode 454
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29:00
Report Finds 80% Do Not Use Negative Keywords (Episode 453)
In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new repo...
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Episode 453
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29:32
The Best Scripts to Use in Google Ads (Episode 452)
What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days -
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Episode 452
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35:00
Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)
Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Sear...
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Episode 451
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35:56
How Google Ads Keyword Matching Works (Episode 450)
Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below...
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Episode 450
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27:04
Why Businesses Don’t Grow from PPC (Episode 449)
This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns.&nb...
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Episode 449
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34:09
Bidding, ROAS, & AI (Episode 448)
Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click...
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Episode 448
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31:36
How Successful are Ads on Google? (Episode 447)
This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the ...
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Episode 447
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34:56
Search Terms in Performance Max (Episode 446)
This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on...
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Episode 446
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33:35
Improving The Quality of Leads (Episode 445)
Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus...
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Episode 445
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37:01
Let's Talk About Budgets in Google Ads (Episode 444)
Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads!Try Opteo for free for 2...
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Episode 444
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34:48
5 New Tricks to Try in 2025 (Episode 443)
Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chri...
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Episode 443
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22:46
The Worst Account I’ve Ever Seen (Episode 442)
Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly accou...
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Episode 442
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31:53
Answering Your Questions (Episode 441)
Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping c...
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Episode 441
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42:14
HVAC & A/C Lead Generation (Episode 440)
HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. Th...
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Episode 440
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31:17
These TRUTHS Will Never Change (Episode 439)
Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the...
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Episode 439
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37:04
Case Study: B2B & B2C (Episode 438)
Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of str...
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Episode 438
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37:01
How to Rank #1 on Google (Episode 437)
Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will ...
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Episode 437
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39:18
Q&A - Answering Questions from Listeners (Episode 436)
The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traf...
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Episode 436
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41:32