The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

145: New Google Ads Keyword Planner Updates And Why They're Awesome!

Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Yes, okay, yes! Welcome back to the Paid Search Podcast. This week we kick off the show with a listener question from Mexico about adding search terms as keywords. And then we cover the new updates to the Google Ads Keyword Planner and how these major improvements will help your keyword research efforts.

And we finish out the episode with a Paid Search Trivia question about the phone calls advanced bid adjustment.

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