The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
146: Super Big Google Ads Questions And Answers Episode!!!
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Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355.
Questions on today's show include:
What's the best way to move a keyword to a new ad group?
Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?
Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?
What does Google do to combat invalid clicks?
Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?
What do you do about competitors that seem to have endless amounts of money to spend?
Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?