The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

149: The Top 10 Most Common Google Ads Mistakes

April 29, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
149: The Top 10 Most Common Google Ads Mistakes
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
149: The Top 10 Most Common Google Ads Mistakes
Apr 29, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
The Top 10 Most Common Google Ads Mistakes
Show Notes

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Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

  • Not focusing on your search terms.
  • Focusing on your search terms too much.
  • Getting incorrect conversion data.
  • Over bidding, bidding more than you need to.
  • Failing to optimize page titles,
  • Sending traffic to the wrong page of the website, from a user experience perspective.
  • Not growing your budget, or your business.
  • Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

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