The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
149: The Top 10 Most Common Google Ads Mistakes
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Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:
- Not focusing on your search terms.
- Focusing on your search terms too much.
- Getting incorrect conversion data.
- Over bidding, bidding more than you need to.
- Failing to optimize page titles,
- Sending traffic to the wrong page of the website, from a user experience perspective.
- Not growing your budget, or your business.
- Specific mistakes make in each advertising network in Google Ads.
And we finish out the episode with a Paid Search Trivia question.
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