The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
153: Custom Audiences - Advanced Google Ads Display Tips
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Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!
And we finish out the episode with a Paid Search Trivia question.
About audience targeting - https://support.google.com/google-ads/answer/2497941
About custom intent audiences - https://support.google.com/google-ads/answer/9069938
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