The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

154: Keyword Mistakes In Google Ads (Trap Door Series)

June 03, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
154: Keyword Mistakes In Google Ads (Trap Door Series)
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
154: Keyword Mistakes In Google Ads (Trap Door Series)
Jun 03, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Keyword Mistakes In Google Ads (Trap Door Series)
Show Notes

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Get old episodes - https://paidsearchpodcast.com/archive/

Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing! 

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