The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

163: How We Use Keyword Targeting On Google Ads Display Campaigns

August 11, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
163: How We Use Keyword Targeting On Google Ads Display Campaigns
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
163: How We Use Keyword Targeting On Google Ads Display Campaigns
Aug 11, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
How We Use Keyword Targeting On Google Ads Display Campaigns
Show Notes

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Show notes:

This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show!

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Links:

Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138

Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374

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