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Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show!
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Google Ads to remove accelerated ad delivery option next month - https://searchengineland.com/google-ads-to-remove-accelerated-ad-delivery-option-next-month-320822
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