The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

165: Is My Display Campaign Working?

August 24, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
165: Is My Display Campaign Working?
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
165: Is My Display Campaign Working?
Aug 24, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Is My Display Campaign Working?
Show Notes

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Show notes:

Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show!

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News:

Google Ads to remove accelerated ad delivery option next month - https://searchengineland.com/google-ads-to-remove-accelerated-ad-delivery-option-next-month-320822

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