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Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great questions, including:
When to use automated bidding?
How to know when to run only on mobile or desktop?
How do you manage the budget throughout the month?
What should my ad copy be like when I bid on competitor keywords?
How we organize ad groups and keywords depending on their place in the sales funnel?
How we use estimated first page bid amount?
Should I only run English as the language or should I include more languages?
How do I target multiple locations in their own campaigns that are very close to each other?
Is it okay to run some loose, generic kind of keywords if I'm having trouble finding keywords for my client?
How do I prove that I'm getting good PPC results to my client?
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