The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

172: How to Manage Google Ads Campaigns WITHOUT Average Position

October 13, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
172: How to Manage Google Ads Campaigns WITHOUT Average Position
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
172: How to Manage Google Ads Campaigns WITHOUT Average Position
Oct 13, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
How to Manage Google Ads Campaigns WITHOUT Average Position
Show Notes

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Show Notes:

Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.

Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546

About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826

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