The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

172: How to Manage Google Ads Campaigns WITHOUT Average Position

October 13, 2019 Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
172: How to Manage Google Ads Campaigns WITHOUT Average Position
Show Notes

Please support our sponsors, they make the show possible!

Free Opteo trial - https://opteo.com/psp     

Free AdLeg Software Suite trial - https://software.adleg.com/psp

Show Notes:

Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.

Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546

About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/