The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

174: Ad Variations Tool and Other Google Ads Insights

October 27, 2019
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
174: Ad Variations Tool and Other Google Ads Insights
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
174: Ad Variations Tool and Other Google Ads Insights
Oct 27, 2019
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Ad Variations Tool and Other Google Ads Insights
Show Notes

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Show Notes:
Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then Jason talks about his Google Ads sweet spot theory and how he dealt with some strong competition lately. Then the guys discuss the right ways to lower and raise bids based on a couple different goals. Thanks for listening and enjoy the show!

About ad variations - https://support.google.com/google-ads/answer/7438541

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