The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
192: Why Did Your Google Ads Campaign Results Change?
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SHOW NOTES:
This week on the Paid Search Podcast we're talking about the awesome new explanations tool inside Google Ads. We talk about how to access the explanations tool and the kinds of information it provides. And we also talk about how we review and audit campaign performance in general and what kinds of metrics we look at when we're trying to figure out why a campaign's performance changed over a period of time. Thanks for listening and enjoy the episode!
About explanations - https://support.google.com/google-ads/answer/9000655
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