The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

102: How To Build A Successful Display Campaign in AdWords

April 30, 2018 Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
102: How To Build A Successful Display Campaign in AdWords
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
102: How To Build A Successful Display Campaign in AdWords
Apr 30, 2018
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns. We hope this episode helps, and thanks for listening. PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
Show Notes
Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns. We hope this episode helps, and thanks for listening. PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

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