Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns.
We hope this episode helps, and thanks for listening.
PPC Resources - https://paidsearchpodcast.com/resources/
Chris Schaeffer - http://www.chrisschaeffer.com/
Rothman PPC - https://rothmanppc.com/
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