The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing

119: Time To Revisit Automatic Bidding Strategies In Google Ads

September 15, 2018
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
119: Time To Revisit Automatic Bidding Strategies In Google Ads
Chapters
The Paid Search Podcast | A Weekly Podcast About Google Ads, Google AdWords, And Digital Marketing
119: Time To Revisit Automatic Bidding Strategies In Google Ads
Sep 15, 2018
Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Time To Revisit Automatic Bidding Strategies In Google Ads
Show Notes

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  

We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion about maximize clicks bidding, target CPA bidding, and some recent awesome results Jason has been getting with target CPA bidding. Thanks for listening and enjoy the show. 

Show notes - https://paidsearchpodcast.com/automatic-bidding/ 

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Rothman PPC - https://rothmanppc.com/ 

Chris Schaeffer - http://www.chrisschaeffer.com/ 

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764



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