The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

129: What to do when a good Google Ads campaign goes bad?

December 01, 2018 Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
129: What to do when a good Google Ads campaign goes bad?
Show Notes

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Show notes:

Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy!

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Resources:

PSP Insider

Google Tag Assistant - Tag Assistant Help

Rising Cost Per Click But I Didn’t Change My Bids - Rothman PPC

Use auction insights to compare performance - Google Ads Help

Stay ahead of the pack with the Competition tab in Bing - Bing Ads Blog

Show Notes - Paid Search Podcast

Work with Jason - Rothman PPC

Work with Chris
- Chris Schaeffer